Ok Britain, we need to get it together. We’ve spent the last couple of years arguing with each other about what happened on one day in June 2016. There are some fundamentals that we need to figure out. Who are we as a nation and what makes us distinct from the rest of the world? What do we have in common as individuals and as citizens? How does that play out in a global world and in our everyday lives? If these important conversations are left to the politicians, then many people, including younger people, may be left out.
Rebranding Britishness aims to take a fresh, creative approach to these fundamental questions. Over the course of 2018 we have been consulting millennials around the UK, including people who don’t consider themselves British, on what “Britishness” means to them. We’ve curated these conversations using crowdsourced methods, deliberative events and social media engagement. As well as verbal and online input, participants in the consultation were asked to illustrate their ideas around identity, citizenship and belonging using visual objects and imagery.